A successful Varitya Store starts with complete setup. Before publishing Products, make sure your Store has accurate business details, a configured marketplace country, base currency, delivery settings, payment gateway, branding and an active Seller Subscription where required.

1. Create your Seller account. Use an email address you control and keep your login secure.
2. Create or confirm your Store. Add the Store name and operational details.
3. Set your home country and base currency. Review these carefully before creating a large catalogue.
4. Choose where you sell. Configure domestic, selected-country or broader international availability.
5. Set up shipping. Define where you deliver and what Buyers should expect.
6. Connect a payment provider. Use a supported gateway available to your market.
7. Add Store branding. Upload a clear logo/banner and complete Store presentation.
8. Create your first Product. Use accurate content, pricing and inventory.
9. Review Seller Subscription. Make sure the Store has the correct Varitya platform plan.
10. Complete your setup review. Fix any incomplete onboarding items before promoting the Store.

Varitya's Seller onboarding flow is designed to guide new Sellers through the most important configuration areas in a logical order.

Store settings influence how Buyers see your business, where your Products appear and how the marketplace determines eligibility.

• Store name: use the trading name Buyers should recognise.
• Home country: identifies the Seller's primary market and should be accurate.
• Base currency: choose carefully before building a large Product catalogue.
• Timezone: keeps operational times meaningful for your team.
• Locale: supports appropriate formatting and marketplace presentation.
• Selling scope: define domestic-only, selected countries or international markets.
• Shipping zones: specify where you can fulfil Orders.
• Store status: ensure the Store is active before expecting public visibility.

Good branding helps Buyers identify your Store and understand that they are purchasing from an independent business within the Varitya marketplace.

Product quality begins with accurate catalogue data. Buyers should understand what they are purchasing without needing to guess.

Use Product variants when one Product is available in multiple selectable forms such as size, colour, capacity or finish.

• Create clear option groups and option values.
• Give each meaningful variant its own SKU where appropriate.
• Set variant-specific pricing when prices differ.
• Maintain variant-specific stock.
• Use variant images when visual differences matter.
• Disable variants that are no longer available instead of leaving misleading stock.
• Use compare-at pricing only where the reference price is genuine and lawful.

Inventory accuracy reduces cancellations, Buyer disappointment and fulfilment problems.

You are responsible for Product pricing in your Store.

• Use the correct Store currency.
• Include or clearly disclose mandatory charges as required by law.
• Do not use false discounts or artificial reference prices.
• Check variant-specific prices carefully.
• Review prices before publishing promotions.
• Consider delivery costs and international charges when deciding which markets to serve.

Promotions can help increase conversion, but they should be clear, limited and commercially sustainable.

• Use clear coupon names/codes.
• Set valid start and end dates.
• Define minimum spend where appropriate.
• Limit eligible Products if the promotion is not Store-wide.
• Set sensible usage limits.
• Check that discount logic does not create negative or unintended pricing.
• Do not advertise misleading savings.

Depending on your market and Varitya's enabled provider settings, supported customer-payment integrations may include Stripe Connect, Paystack and Flutterwave.

• Connect only accounts you are authorised to use.
• Use live credentials only when you are ready for production transactions.
• Keep secret credentials private.
• Do not share gateway secrets with Seller staff unless absolutely necessary and authorised.
• Check that the gateway is enabled for the country you serve.
• Resolve provider verification requirements promptly.
• Do not assume an Order is paid until the payment state is confirmed.

Orders placed with your Store are your fulfilment responsibility.

1. Review the Order. Confirm Product, variant, quantity, address and payment state.
2. Check stock physically where needed. Do not assume an incorrect stock record is the Buyer's problem.
3. Prepare the correct goods. Match SKU/variant and inspect condition.
4. Package securely. Use packaging suitable for the Product and journey.
5. Dispatch within the promised timeframe.
6. Add tracking. Record accurate carrier/reference information when available.
7. Keep status current. Buyers rely on your Order updates.
8. Respond to Buyer questions.

A professional Seller should have a repeatable fulfilment process rather than handling every Order differently.

Buyers may contact a courier for tracking or redelivery assistance, but unresolved delivery issues should be handled by the Seller.

Review the public Delivery & Returns page so your Store's processes are consistent with the marketplace guidance.

A Seller's voluntary return policy can provide extra benefits, but it must not be used to remove mandatory consumer rights.

• Review each return against the correct Seller Order.
• Distinguish change-of-mind returns from faulty/misdescribed Product rights.
• Give clear return instructions.
• Do not direct Buyers to return goods to Varitya unless specifically authorised.
• Process approved refunds through the payment provider associated with the Order.
• Remember that cancellation and completed refund are different states.
• Keep return/refund records accurate.

Buyer–Seller messaging should be professional, relevant and connected to a Product or Order.

• Respond clearly and courteously.
• Keep important Order decisions inside the marketplace conversation where possible.
• Do not request complete card details or passwords.
• Do not use messages for unrelated spam or aggressive marketing.
• Do not threaten Buyers over reviews or disputes.
• Escalate abusive or suspicious messages through Varitya where appropriate.

Reviews can be a major trust signal. The strongest way to improve them is through accurate listings, reliable fulfilment and good customer service.

• Do not create reviews for your own Store.
• Do not buy fake reviews.
• Do not threaten or pressure Buyers for positive ratings.
• Do not offer undisclosed rewards solely for positive feedback.
• Respond to criticism professionally where response tools are available.
• Use repeated feedback to identify Product or fulfilment problems.

Seller analytics help turn marketplace activity into operational decisions.

Store Owners can invite staff and assign operational permissions.

Give each staff member only the permissions they need. Remove access promptly when a person no longer works with the Store.

• Use a strong, unique password.
• Do not share Owner credentials.
• Use staff accounts instead of sharing one login.
• Review security/access activity regularly.
• Investigate unexpected failed sign-ins or access denials.
• Never send payment-provider secret keys in messages or support screenshots.
• Remove staff access immediately when no longer required.
• Contact Varitya if you suspect account compromise.

Your Seller Subscription is the commercial relationship between your Store and Varitya for use of the marketplace platform. It is separate from the money Buyers pay you for Products.

Varitya allows local-first marketplace discovery while giving eligible international Sellers access to Buyers in supported countries.

Before enabling a country, confirm that you can manage:

• legal right to sell the Product into that market;
• shipping cost and delivery time;
• Product safety and labelling obligations;
• customs/export requirements;
• tax/VAT obligations;
• supported payment provider availability;
• cross-border returns;
• customer support across time zones/languages where relevant; and
• consumer rights applicable to Buyers in that destination.

Varitya provides marketplace technology, but each Seller remains responsible for the legal compliance of its own business and Products.

Good marketplace performance is not only about Product price. Buyers remember communication, delivery reliability and how problems are resolved.

• Reply within a reasonable timeframe.
• Be specific rather than sending generic responses.
• Take responsibility for delivery issues that are yours to resolve.
• Do not blame Buyers for Seller catalogue or fulfilment mistakes.
• Keep communication professional during disputes.
• Resolve valid returns/refunds promptly.
• Use recurring complaints as operational feedback.